icon

Everyday Maternity Bra

4.8
Rated 4.8 out of 5 stars
83 Reviews
$34.95
Colour *
Nude
Black
White

With a wire free frame, super supportive cups, removable padding and breathable double fabric, comfort is undeniable.
The drop down clasps also allow for easy one handed use while maintaining support as you breastfeed.

The Everyday Maternity Bra is quite literally, your ‘everyday’ must have for pregnancy to breastfeeding!

The technology behind our Everyday Maternity Bra will gently mould to your body, feeling like a comfortable second skin, providing ultimate support with UGrow™ technology. This means your maternity bra will grow and change as you do, leaving you with the perfect fit, always.

Learn more about UGrow™ here.

Everyday Maternity Bra - Product Features

  • UGrow™ fabric technology comfort and support throughout your pregnancy and breastfeeding journey
  • Super supportive cup
  • No underwire, clips, buttons or straps
  • Removable padding
  • Easy to use one-handed drop down cups for easy access
  • Elastane blend for optimum comfort
  • Breathable double fabric
  • Ideal for breastfeeding and nursing
  • Made using 90% polyamide (Nylon), 10% elastane

New Beginnings Tip

As a new mum, you will always need at least 3 maternity bras on hand. One to wear, one in the wash, and one in the cupboard for the next day.

Your new job is very hands on and frequent spills and subsequent washing is all a part of the fun!

Model is normally a size 10C and is wearing New Beginnings size M.

To take some stress out of the process, we offer free returns & exchanges on all our bras! This way, you can try out any size, style or colour to find what works best for you. Visit our returns and exchanges page to begin the process.

Just ensure all original tags are left on and they're in their original condition. Bras that have obviously been worn for an extended period of time, washed or purposely damaged can be not exchanged or returned. 

If you need to return or exchange simply send it back to us in the same package you received it in, with the below address attached. Ensure your order form has been completed and placed back in with your items. 

Tip: You can post your items back from a post box, however we recommend taking your returns & exchanges to a post office to receive a tracking number.

FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

Do I need a maternity bra?

If you don't usually wear a bra, or your bras are uncomfortable (let's be real, what bras arent?), or has unwire - you should definitely look into getting a maternity bra!

As your milk comes in and your body is changing you will find you're reaching for anything to provide more comfort and support. That's where a maternity bra comes in.

When should I get a maternity bra?

When you're pregnant your body is getting ready for bub to come into the world, which means that you will naturally start to produce milk. As this happens you will notice your boobs will start to change in size. As soon as you notice this change you're ready for a maternity bra - This is typically after your first trimester.

Remember though, everybody's journey is different! Just because your mum or your friend started wearing a maternity bra at a certain time, does not mean you will be the exact same. Don't stress mama :) For when the time comes, you can shop our range of maternity bras here.

How do I know which maternity bra is right for me?

Finding the right maternity bra can be challenging. But don't fear, we've created this super simple maternity bra guide to help!

Why should I wear an underwire whilst breastfeeding?

Underwire in bras are not only uncomfortable, but they can be damaging while your body is producing milk. Adding unnecessary pressure to your boobs can lead to blocked milk ducts or mastitis which can be very painful.

Now this question is a bit harder to answer - every single person is unique!

To make it a little easier, here are our suggestions:

Smaller busted mamas:

We find a lot of our smaller busted mamas opt for our Diamond Breastfeeding Bra, Active Maternity Bra or Transition Maternity Bra. These are great options as they offer the support you need while being comfortable. Especially for those of you who don't usually wear a bra.

Bigger busted mamas:

Finding a maternity bra when you have a fuller bust can be so hard, let alone when you're pregnant. We find that the Diamond Breastfeeding Bra and the Everyday Maternity Bra are the best options. The Diamond Breastfeeding Bra is your more traditional bra style and cut, available in plus (+) sizing options as well. Our Everyday Maternity Bra offers a higher cut, which provides more support and coverage when needed.

What is UGrow™ Technology?

UGrow™ is the result of a collaborative effort with a Danish medical fabrics manufacturer, where prioritizing comfort and support was absolutely critical in crafting the perfect product. Our secret weapon is the unique fabric weave that makes these bras stand out. This means your bra will grow as you do, providing a supremely comfortable fit from pregnancy to breastfeeding and beyond.

Returns and Exchanges

To take some stress out of the process, we offer free returns & exchanges on all our bras! This way, you can try out any size, style or colour to find what works best for you. Visit our returns and exchanges page to begin the process.
Just ensure all original tags are left on and they're in their original condition. Bras that have obviously been worn for an extended period of time, washed or purposely damaged can be not exchanged or returned.
If you need to return or exchange simply send it back to us in the same package you received it in, with the below address attached. Ensure your order form has been completed and placed back in with your items.
Tip: You can post your items back from a post box, however we recommend taking your returns & exchanges to a post office to receive a tracking number.
4.8
Rated 4.8 out of 5 stars
Based on 83 reviews
Total 5 star reviews: 64 Total 4 star reviews: 18 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
83 reviews
  • Tiana V.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Love this bra

    This is such a great bra!! It’s comfortable and fits well!

  • Victoria P.
    Verified Buyer
    Rated 3 out of 5 stars
    2 weeks ago
    Not bad but have some annoying issues

    Overall these bras are not bad for the price. I do feel supported and mostly comfortable. However they have 2 really annoying flaws - the straps constantly lengthen themselves (I have to shorten them with every wear as the clasp pulls out slowly during wear). Also the bands on the side that maintain the bras structure when feeding are really wide and often fold over 2-3 times, which I personally find quite uncomfortable. Having to constantly fiddle with them to stop it folding over.

  • Rebecca
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Very comfortable. Doesn't dig in anywhere. I'm usually a 14D and bought the L and it fits well.

  • Laura P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Excellent

    Comfortable, supportive, padded, smooth on the skin, subtle colour, easy breastfeeding - everything you need in a bra!

    My one and only improvement would be can you please make a version with fixed padding? I don't know why so many bras go with removable padding these days, but when it's not attached, the padding always ends up shifting around in the wash, which is frustrating.

    Other than that, I'm very happy with this everyday bra. I was hesitant buying online and with the price, but once you do the 3 for $50, they become quite affordable. And let's face it, you live in them for years, so it's worth it! 😄

  • Kate M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Fabulous everyday bra that don’t break the bank!

    This bra is perfect. Comfy, practical, looks great and supportive. I love it so much I have one in every colour!

Reviews LoadedReviews Added

You may also like