Frequently Asked Questions

The need for a maternity bra varies for each individual; we suggest purchasing a maternity bra as soon as you start to feel discomfort from your regular bra. You may want to keep in mind that purchasing a traditional bra will only be a temporary fit and won’t provide the needed drop down cup for breastfeeding. The practicality of a New Beginnings UGrow maternity bra will give you comfort, longevity and ease of use.
We stick to the buy 3 rule; practical and cost effective. One to wear today, one in the wash and one in the cupboard ready for tomorrow.
How to Measure:
To determine your bra size, you must measure at two points: around the bust at the fullest point and underneath, around your rib cage. Your band size is determined by the measurement around your chest, under the bust.

Because our bras have Ugrow paneling, you don’t have to worry about being completely precise. A general suggestion is to purchase the same size you were before you fell pregnant, to help maximize the support you receive; the UGrow paneling will grow with you!
Cups should feel comfortable and supportive at the same time. The fabric of the cup should mold around your breast and contain it completely. Breasts should not bulge from the top or sides nor fall into the cup.

The band should fit firmly around the rib cage, without feeling too tight or rising at the back. That’s why we ensure our bras have wide and adjustable bands, so they fit perfectly and comfortably, while staying in place at all times. We have a 6 prong hook-and-eye closure at the back allowing for growth through every stage.

The straps of your bra should not cut into your shoulders or drop down every now and then. Especially for fuller cups or towards the end of your pregnancy, it is important to have broad, adjustable straps that feel comfortable on your shoulders.

No underwire
Studies have shown that underwire might constrict the breast and pinch it on the sides, possibly increasing the risk of breast tissue inflammation (i.e. mastitis). Our bras have no underwire, and are designed with soft seams to support your breasts maintaining health and comfort.

Easy to use
Our bras are simple. The clasps at the top of each cup allow one handed operation allowing your other hand to free to hold a hungry baby.

All our bras are created to be washed daily, leaked on, vomited on and all of the fabulous things that come with breastfeeding! They are your true partner and will not “let you down”!

New Beginnings provides you with simple, practical yet feminine styles to help make you feel beautiful at all times.
There is a washing guide on each product. Simply follow the instructions provided.
Customers within Australia who purchase online may return or exchange items due to change of mind, incorrect sizing or product fault within 30 days from receipt of goods. Sizing and change of mind items will only be accepted for exchange or return if they remain in their original condition and packaging.

Due to health and hygiene regulations, we cannot exchange or refund the disposable briefs or any other item that has been worn.

Items can be returned using the below reply paid postal address, at no cost to you:
New Beginnings
Reply Paid 227
Botany NSW 1455

Please ensure you attach a copy of your receipt, a note explaining why you would like to return the item, your return address and telephone number.

Returns are at the accountability of the individual. It is advised to use a free tracking number from Australia Post to minimise the risk of lost goods.

Please allow 10-15 business days from the date of return; for delivery time, receiving, processing and postal return.

If you’re unsure about choosing a product that fits you best, don’t hesitate to call us on 1300 768 868 and we can suggest an appropriate size.
Returns within the Australia are free. Just call our hotline 1300 768 868 for help (9am – 5pm, Monday to Friday EST).
Both during pregnancy and nursing, your breasts will change in size.

UGrow™ technology provides perfectly fitting bras throughout all stages of pregnancy and breastfeeding. It combines comfort and support, with a unique fabric weave to provide easy to use maternity and breastfeeding bras. UGrow Technology recognises the health benefits of a continuously perfectly fitting bra.

These bras provide the best support for breastfeeding and, whilst being super comfortable, assist with the allowing milk ducts to grow and function without being compromised by an ill-fitting bra.
By creating an account you are also able to:
  • Check out faster with future purchases
  • Check the status of your order
  • See your past orders
  • Change account details
  • Store any extra shipping addresses
We accept Visa , MasterCard, American Express and PayPal.

We also accept manual orders with payment by cheque or postal money order. For these orders, mail your order and payment to our reply paid address (no postage stamp required within Australia):
New Beginnings: Reply Paid 227, Botany NSW 1455.

Once we receive your manual order and payment in the mail, we will begin processing. Please be sure to include all your contact details.
We guarantee that every online purchase you make from our store is a secure transaction. Our site uses the strongest commercially available level of encryption, 128-bit Secure Socket Layers (SSL). This ensures that your transactions are secure and your information cannot be hijacked or redirected to anyone but us. Look for the padlock as you enter the Checkout section of our site.
Freight quoted is for delivery within Australia only. For delivery within Australia, we have a flat postage and handling fee of $12.00 plus GST for all orders under $75. Please allow 6 business days (excluding weekends and holidays).
For customers overseas please contact head office directly on Our dedicated customer service team is experienced in processing international orders and can provide a quote .
Within Australia, please allow 6 business days (excluding weekends and holidays) for your order to process and ship. There may be circumstances where this time is not met such as out of stocks, delivery to remote areas, industry strikes or public holidays.

We may occasionally run of stock. If we are out of stock, a customer service representative will contact you by phone to advise when delivery is likely to take place or offer an alternative style or colour. Please ensure you include your daytime telephone number and/or email address.

For international orders, it may take a little longer, but we will endeavour to deliver as soon as we possibly can and provide an estimate time by email when we confirm your postage and handling fee.