Maternity Bras

During pregnancy: super comfy and ideal for sleeping, the crop top pregnancy bra is incredibly breathable with a gentle support and no underwire, clips, buttons or straps. Made from a cotton and elastane blend, it stretches and can expand up to 3 sizes, meaning it will give you the support you need throughout your pregnancy.

For breastfeeding: super comfy and supportive, with the fold-down clasps to allow you to breastfeed, choose between the Diamond Bra, the Everyday Bra and the Active Bra.

For weaning your baby: recommended for when your baby is 4+ months, the Transition Bra is super soft and comfortable and features a cross front design that offers support and allows you to breastfeed effortlessly.

Nursing Bra (or Maternity Bra): This one is your breastfeeding buddy. It has handy fold-down clasps that let you nurse your baby without taking the bra off. Easy peasy!

Pumping Bra: This is your hands-free helper. It holds your breast pump while you express milk, so you can multitask like a pro.

Feeling a bit overwhelmed with all these options? No worries! We've whipped up a super simple maternity bra guide to help you find the perfect fit.

While your trusty everyday bras have been loyal, they aren't designed for the significant changes your breasts undergo during pregnancy. Regular bras often have underwires that can become uncomfortable and potentially restrict milk ducts. Our maternity bras are wire-free, offer wider straps for better support as your breasts get heavier, and are made with softer, stretchier fabrics to accommodate growth and sensitivity. Think of them as a comfy hug for your changing shape!

Our "rule of three" is a great guideline! Having three maternity bras ensures you always have a clean one on hand, even when one is in the wash or you've had a little milk mishap. This rotation helps maintain hygiene and ensures you're always comfortable and supported.

While some maternity bras do have underwire, many experts and mums prefer wireless nursing bras during pregnancy and breastfeeding. Underwires can sometimes put pressure on milk ducts, potentially increasing the risk of blocked ducts or mastitis. Our entire New Beginnings range prioritises comfortable, wireless support for your peace of mind and boob health.

Absolutely! Our crop top pregnancy bras are specifically designed for sleeping. They offer gentle support without any uncomfortable hooks or straps, making them perfect for nighttime comfort during pregnancy.

To keep your bras in great shape, we recommend hand-washing or using a gentle cycle in cool water with a mild detergent. Avoid the dryer, as heat can damage the elastic and fabric. Lay them flat to dry to maintain their shape and support.