Easy Feeding Bra

Rated 4.2 out of 5 stars
16 Reviews
Size *
Colour *

Note the print from the packaging has rubbed onto the bra, which can easily be removed once washed.

Super soft and ultra-comfortable, with no hooks or clasps, the Easy Feeding Maternity Bra features a cross front design for ultimate support while making it virtually effortless to breastfeed.

Developed specifically for when you are starting to wean your baby.

The Easy Feeding Maternity Bra is exceptionally soft, comfortable, seamless and breathable with elasticated banding providing medium support for everyday wear at home and out and about.

Easy Feeding Maternity Bra - Product Features

  • Practical cross front design for easy feeding
  • No underwire, clips, buttons or straps
  • Soft breathable cotton helps to keep you cool
  • Incredibly soft and stretchy 
  • Supremely comfortable for at home or out and about
  • Elasticated band for optimum comfort and medium level support
  • Made using 95% cotton, 5% elastane

To take some stress out of the process, we offer free returns & exchanges on all our bras! This way, you can try out any size, style or colour to find what works best for you. Visit our returns and exchanges page to begin the process.

Just ensure all original tags are left on and they're in their original condition. Bras that have obviously been worn for an extended period of time, washed or purposely damaged can be not exchanged or returned. 

If you need to return or exchange simply send it back to us in the same package you received it in, with the below address attached. Ensure your order form has been completed and placed back in with your items. 

Tip: You can post your items back from a post box, however we recommend taking your returns & exchanges to a post office to receive a tracking number.



What are key features of a weaning maternity bra?

A weaning maternity bra has a cross front design. With a breathable and elastic band, weaning maternity bras offer medium support.

When should I start using a maternity bra?

When you're pregnant your body is getting ready for bub to come into the world, which means that you will naturally start to produce milk. As this happens you will notice your boobs will start to change in size. As soon as you notice this change you're ready for a maternity bra - This is typically after your first trimester.

Remember though, everybody's journey is different! Just because your mum or your friend started wearing a maternity bra at a certain time, does not mean you will be the exact same. Don't stress mama :) For when the time comes, you can shop our range of maternity bras here.

When do you start our easyfeeding maternity bra?

It's recommended to start wearing our easyfeeding maternity bra when you start weaning.

What size maternity bra should I get?

We base our maternity bra sizing on what size you wore pre-pregnancy.

For those who are between sizes we recommend trying the size you usually wear and a size up. This will allow you to see if you prefer a looser or tighter fit maternity bra. Every mum is different, so we suggest seeing what works best for you.

E.g. If you're usually a 14DDD, you could try either the XL Diamond Bra, XL Everyday Maternity Bra or the S+ Diamond Bra!

If you're a bit overwhelmed or confused, discover our maternity bra shopping guide.

How do I know which maternity bra is right for me?

Finding the right maternity bra can be challenging. But don't fear, we've created this super simple maternity bra guide to help!
Rated 4.2 out of 5 stars
Based on 16 reviews
Total 5 star reviews: 11 Total 4 star reviews: 2 Total 3 star reviews: 0 Total 2 star reviews: 1 Total 1 star reviews: 2
16 reviews
  • Laura P.
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    2 months ago
    Comfy, but no padding!

    While the crossover crop design is indeed comfortable, there is no padding, revealing shapes I'd rather not show! Who wants to go around with their nipples showing through their shirt!? 😳 Maybe it works for other people, but not for me. The description doesn't explain there's no padding and the look on the model pictures is definitely not the silhouette you get in reality (looks like they have some sort of padding or tape to hide the bumps).🫤

    If there was padding in this bra, it would be good. 🙂Can you make an option with removable padding, like most other bras? Or better yet, fixed padding so it doesn't move around in the wash? Otherwise, the shape is a good design. Easy to pull down to breastfeed without having to undo clasps.

    New Beginnings
    2 months ago

    Hi Laura, thank you for your review.

    We apologise that you did not have a positive experience with our Easyfeeding Bra. For further assistance with our products, you can get in touch with our Customer Care team via our website here: https://www.newbeginnings.com.au/pages/contact-us

    We really appreciate your support.

  • Lavanya
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    5 Stars

    I ordered both L and XL after reading reviews but somehow both are good fit in my case. L is perfect fit , I prefer to wear for short time and XL is little relaxed fit for long day wear. I am still breast feeding and my bub doesnt feel any uncomfortable while feeding. In few of the reviews I read the breasts falling off from the Bra but in my case, both my breasts are getting enough support though I am medium build and regular Bra size is 12D before pregnancy. I didnt use them for a night feed but for the day feed, they are comfortable. I am not a fan of elastics, straps, constant strap adjusting and taking off the hook for the feed, so for me these are perfect. I am also super happy as I got them in some sale. Defintely will buy more and will recommend to new mummas with the cost when compared to other brands.

  • Margaret J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    Transition Bra

    Soft & comfortable - I am 69 years old & have searched for a bra like this. This bra is fantastic. Very soft & easy to use & not just for the young mothers.

  • Thays C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    Good for gym and beautiful

    This is beautiful, I like the material as well. There is no padding but it fits nicely.

  • Jasmine C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago

    I decided to buy the transition bra to try with my second pregnancy and I don’t know why I had not got them earlier! They are very comfortable, I love to wear this type of bra to bed throughout my breastfeeding journey. I’m usually a size 10/12 in bras and the Medium fits well. If you’re a breastfeeding mumma these are a need.

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