Introducing The Diamond Breastfeeding Bra - The ultimate in maternity bra luxury. In addition to the New Beginnings classic, feminine design you know and love, we've added lightly moulded, soft seamless cups - making it invisible even under the tightest top! The New...

The Everyday Maternity Bra is quite literally, your ‘everyday’ must have! The technology behind our Everyday Maternity Bra will gently mould to your body, feeling like a comfortable second skin, providing ultimate support with UGrow™ technology. This means your bra...

The Active Maternity Bra incorporates New Beginnings UGrow™ technology with our classic design. This means your bra will grow and change with you, offering a consistently perfect fit from pregnancy to breastfeeding.   Learn more about UGrow™ here. Product Features UGrow™ technology...

Product Features 4 extra hooks Easy to hook and unhook Machine washable Compatible with the Diamond Breastfeeding Bra including plus sizes and Everyday Maternity Bra Helps to relieve discomfort caused by growing Dimensions: Regular: 3.8cm x 5cm Plus: 5cm x 5cm