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4.9
Rated 4.9 stars
51 Reviews
Diamond Breastfeeding Bra
$34.99
  • Black
  • White
  • Nude
  • Chestnut
  • + 1
Diamond Breastfeeding Bra
4.9
Rated 4.9 stars
51 Reviews
Introducing The Diamond Breastfeeding Bra - The ultimate in maternity bra luxury. In addition to the New Beginnings classic, feminine design you know and love, we've added lightly moulded, soft seamless cups - making it invisible even under the tightest top! The New...
$34.99
  • Black
  • White
  • Nude
  • Chestnut
  • + 1
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4.7
Rated 4.7 stars
67 Reviews
Everyday Maternity Bra
$34.99
  • Nude
  • Black
  • White
Everyday Maternity Bra
4.7
Rated 4.7 stars
67 Reviews
The Everyday Maternity Bra is quite literally, your ‘everyday’ must have! The technology behind our Everyday Maternity Bra will gently mould to your body, feeling like a comfortable second skin, providing ultimate support with UGrow™ technology. This means your bra...
$34.99
  • Nude
  • Black
  • White
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4.7
Rated 4.7 stars
19 Reviews
Active Maternity Bra
$34.99
  • Nude
  • Black
  • White
Active Maternity Bra
4.7
Rated 4.7 stars
19 Reviews
The Active Maternity Bra incorporates New Beginnings UGrow™ technology with our classic design. This means your bra will grow and change with you, offering a consistently perfect fit from pregnancy to breastfeeding.   Learn more about UGrow™ here. Product Features UGrow™ technology...
$34.99
  • Nude
  • Black
  • White
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4.8
Rated 4.8 stars
18 Reviews
Pregnancy Crop Top Bra
$20.99 $10.50
  • White
  • Black
Pregnancy Crop Top Bra
4.8
Rated 4.8 stars
18 Reviews
New Beginnings has carefully crafted the ultimate pregnancy bra! The Pregnancy Crop Top Bra can expand up to 3 sizes meaning you will be perfectly supported throughout your pregnancy to post pregnancy journey. Customer Review "The most comfortable bra ever! I...
$20.99 $10.50
  • White
  • Black
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4.8
Rated 4.8 stars
8 Reviews
Transition Bra
$29.99 $14.99
  • Pink
  • Nude
Transition Bra
4.8
Rated 4.8 stars
8 Reviews
SALE ITEM Note the print from the packaging has rubbed onto the bra which can easily be removed once washed. No returns on sale items.  Made from 95% cotton, the Transition Bra is exceptionally soft, comfortable, seamless and breathable with elasticated...
$29.99 $14.99
  • Pink
  • Nude
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Bra Extender
$4.50
  • Black
  • Nude
  • White
  • Chestnut
Bra Extender
Product Features 4 extra hooks Easy to hook and unhook Machine washable Compatible with the Diamond Breastfeeding Bra including plus sizes and Everyday Maternity Bra Helps to relieve discomfort caused by growing Dimensions: Regular: 3.8cm x 5cm Plus: 5cm x 5cm 
$4.50
  • Black
  • Nude
  • White
  • Chestnut
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Wondering if you really need maternity and nursing bras for your pregnancy wardrobe? The answer is a resounding yes, mama! While it may be tempting to keep wearing your regular bras, they will quickly become uncomfortable and won’t be able to provide you with the support you need as your body changes. Specially designed for comfort and convenience, a good maternity bra will not only keep your breasts healthy as they grow and change throughout your pregnancy and beyond but also make breastfeeding and pumping a breeze.


But what is a nursing bra, exactly? And how is it different from a maternity bra? Nursing bras are designed for breastfeeding and feature a fold-down cup that exposes the nipple so your baby can feed without you taking your bra off. Also called maternity bras, they provide more comfort and support for your breasts during pregnancy and while breastfeeding than regular bras do. Importantly, they are also free from underwire found in most regular bras, which can put pressure on the breast and may increase the risk of blocked milk ducts or mastitis. At New Beginnings, we only offer supportive wireless nursing bras – safe and comfortable for every new mum. 


We like to recommend the ‘rule of three’ – that is, get started with at least three comfy maternity bras in your wardrobe. Why? One to wear today, one in the wash and one ready to go tomorrow, so you never have to walk around sporting yesterday’s milk spills. If you’re keen to get active during and after pregnancy, pick up a nursing sports bra for active support. Or, if you need a little extra room to move but don’t want to buy all-new nursing bras, pick up a 3-clasp bra extender.


Don’t forget to stock up on all the other essentials to keep your breasts comfy and maintain their health after your little one arrives. Think Bamboo Nursing Pads, Silicone Nipple Shields, Aqua Gel Breast Pads and Breast Care Hot+Cold Packs.