WE'RE FOR INNOVATION
Times have changed and so too has being a mum. It’s why we’ve continually created products that best support mums in today’s world. Like our UGrow™ maternity bras that grow with you throughout your journey. Or our LacTech™ breast pumps that mimic the natural sensation of breastfeeding. So you can rest assured knowing we’re always on the lookout for ways to support you better.
WE'RE FOR YOU
Being a mum can be all-consuming, whether you’re a first or second time mum. We know sometimes you can lose who you are along the way. We’re here to remind you there are other sides to you than “mum.” Our range of maternity essentials make it easier for you to do the things you love while embracing being a mum.
WE'RE FOR ENVIRONMENT
We understand protecting our environment is important, and we’re proud to do our part. Our products not only feel great for you, but also for the environment. Whether it be bamboo products like breast pads, maternity undies, and dry wipes, or washable breast pads, or our recyclable packaging. We know we’re not perfect, but we’re doing better each day.