Being a mum is a full-time job, so finding the right products for breastfeeding shouldn’t be a side gig!

Helping to make breastfeeding easy and worry-free is at the heart of New Beginnings’ mission, providing mums with the highest quality maternity products at an affordable price

pregnany and new mums

Who is New Beginnings?

New Beginnings is an Australian maternity brand specialising in maternity essentials, breast care and feeding. Born from a belief that every mum’s goal is the same: to keep themselves and bub healthy and happy, the New Beginnings mission is to take care of you by providing maternity essentials that look and feel great and just work!

Our vision is to celebrate mums for not only birthing a new life but for who they are as individuals by empowering them with maternity products they can trust. Our innovative technology supports you in today’s world and our environmentally friendly approach will enable future generations to thrive.

Tried, tested & trusted!

We know how important mums advice can be, especially when you’re a first-time mum!

As a result of the on-going love and recommendations of our amazing mums over the years, New Beginnings has won numerous awards for our products.

Thanks to the continued support of our Aussie mums you can now find New Beginnings Maternity products in your local Chemist Warehouse, Coles, Woolworths, Baby Kingdom and local pharmacies. 

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mother wearing maternity r with baby

Supporting your boobs...
and the environment!

We love and appreciate the world we live in, and we want to preserve it for all new bubs to grow up and experience too. This is why we are making a conscious effort to provide sustainable and eco-friendly products.

Here's how: 

  • Using bamboo in all our wipes and nursing pads
  • Upgrading mailers to biodegradable materials
  • Not using any harmful chemicals in any of  our products
  • Changing individual wrapped on breast pads from plastic to environmentally friendly non-woven wrappers
  • Introducing new, reusable breast care products
  • 100% recyclable packaging

Our Purpose

We know how hard it is to be a mum, whether it's your first time or you're a mum to multiples. 

New Beginnings Maternity has always been a brand for mums. While we have always stood for innovation, the environment and bub, most importantly we're here to support you.

Our purpose is to support you as mum, while supporting you.

At New Beginnings, we believe mums should be celebrated, not only for birthing a new life, but for who you are as individuals. While every journey is different, we believe every mums goal is the same: keeping yourself and bub healthy and happy. So while you’re doing your bit to take care of bub, we’re on a mission to take care of you.

That’s why we do what we do. Providing maternity essentials that look and feel great, and just work. Supporting you from back to bump to boobs. Friendly to the environment, and to your wallet.

Join the family today!

For exclusive offers and members only sales!