ABOUT US

Being a mum is a full-time job, so finding the right products for breastfeeding shouldn’t be a side gig!

Helping to make breastfeeding easy and worry-free is at the heart of New Beginnings’ mission, providing everyday mums with the highest quality maternity products at an affordable price

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Who is New Beginnings?

New Beginnings was started in 2004, Australian owned and operated, we created a cost-effective maternity range that enabled mums to feel comfortable and confident from pregnancy to maternity and breastfeeding.

After receiving positive feedback & awards on the maternity bras, we expanded the range into breast pads, offering a unique super-soft & absorbent bamboo core. To complete the story we branched out into back supports and breast pumps to make New Beginnings a one-stop-shop for quality, affordable maternity essentials. 

Trailed, tested & trusted!

We know how important mum’s advice can be, especially when you’re a first-time mum!

As a result of the on-going love and recommendations of our amazing mums over the years, New Beginnings has won numerous awards for our products.

Thanks to the continued support of our Aussie mums you can now find New Beginnings Maternity products in your local Chemist Warehouse, Coles, Woolworths, Baby Kingdom and local pharmacies. 

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Supporting your boobs...
and the environment!

We love and appreciate the world we live in, and we want to preserve it for all new bubs to grow up and experience too. This is why we are making a conscious effort to provide sustainable and eco-friendly products.

Here's how: 

  • Using bamboo in all our wipes and pads
  • Upgrading mailers to biodegradable materials
  • Not using any harmful chemicals in any of our products
  • Changing individual wrapped on breast pads from plastic to environmentally friendly non-woven wrappers
  • Introducing new, reusable breast care products
  • 100% recyclable packaging

Breastfeeding made easy!

Breastfeeding is one of the most beneficial and nutritional ways to aid both mum and baby in the early stages of newborn life. For bub, breastmilk provides superior nutrition, increased resistance to infections and decreased the risk of developing allergies. While for mum it aids in healing after delivery encouraging the body to bounce back quicker, promotes mother-baby bonding, reduces stress and boosts confidence.*

Breastfeeding doesn’t always come naturally or easily for mothers, especially first-time mums. This is why we have expanded our focus and shifted away from maternity apparel and towards making breastfeeding easier, ensuring our mums feel confident and supported from pregnancy through to feeding.

In 2021 we will be launching new products, with fresh packaging which reflects our dedication to eco-friendly, innovative and affordable breastfeeding needs. Join the family and stay updated with all the exciting new products New Beginnings has to offer in 2021!

*The decision on how you feed your baby is completely an individual choice. We support both mothers who breastfeed and formula feed. Every mother has their own journey to take, and every baby is unique. If you have any questions or concerns about what would be best for you and your baby please consult your healthcare professional or paediatrician.

Join the family today!

For exclusive offers and exclusive access to sales!