What products can I find in-store?

Most of our products can be found in-store (lucky you!).

However, Maternity Bras and Maternity Leggings are online only.

Where will I find these products?

Whilst not all of our retailers hold our entire range, you will find our products at the following retailers:

  • Chemist Warehouse
  • Coles
  • Woolworths
  • Baby Bunting
  • Baby Kingdom
  • Selected pharmacies
Woolworths Logo Chemist Warehouse Logo Coles Logo  Baby Bunting Logo Baby Kingdom Logo

Care Tips

What’s the best way to wash my bra?

Hooking together the back of your bra and washing in a delicates bag on a cool, gentle wash cycle will ensure your bras are well looked after. We also recommend they are hung to air dry rather than tumble drying to avoid any possible shrinkage or deforming.

What’s the best way to wash my breast pump?

We don’t recommend placing any parts of your breast pump in the dishwasher as all machines have varied temperatures and modes. Cleaning with hot, soaping water and rinsing in fresh hot water after is the best way to ensure all parts of being cleaned correctly. We also suggest that each part of your pump is left to air dry rather than wiping them down to avoid spreading germs or pulling at the plastic.

Helpful tips

Always be gentle when washing any of our products! Treat them with care, so we can care for you.

When washing bras we suggest using a delicates bag.

When washing our leggings or back supports, making sure you’re washing these items with a larger load will ensure there’s less impact on them and you’re saving water!

Gift Card

How do I use an NB Gift Card?

When you purchase one of our New Beginnings gift cards, you will receive TWO emails (please ensure you have checked your junk folder too!) The first email will be a confirmation of your purchase and the second will contain your online Gift Card. The second email will contain a unique code that you input when you get to the checkout, and your Gift Card amount will credit the account.

Can a gift card be used more than once?

Yes, provided there is still a balance on the card.

Can more than one gift card be used towards a purchase?

Yes. A customer can redeem multiple gift cards during checkout.

Can a gift card be used to buy another gift card?

No, sorry!

Can a gift card be used to pay for shipping and taxes?

Yes, gift cards are applied to the final order total which includes shipping and taxes.

Can Gift Cards be used in conjunction with a discount code?

Sure can!

Our gift cards are a form of payment, so they can be used with any special offer or discount code.

Do gift cards expire?

Nope, your card is valid indefinitely!

Our Technology

What is UGrow™?

During your maternity journey from pregnancy to nursing, your breasts will fluctuate in size. Our patented UGrow™ technology provides perfectly fitting maternity bras throughout all stages, combining comfort and support. The unique fabric wear provides easy, breathable fabric that fits perfectly to your body.

Our bras ensure that your comfortable at all times, allowing milk ducts to grow and function efficiently, without being compromised by an ill-fitting maternity bra.

What is LacTech™?

LacTech™ is the result of research into the collection of healthy, nourishing breast milk. Our technology aims to ensure optimum suction and comfort levels whilst pumping, whilst being extremely delicate on breast tissue and milk ducts.

Our superior micropressing technology closely mimics the natural suckling motion of a baby through an exceptionally soft, rhythmic system. This ensures efficient milk expression whilst protecting your breasts and milk ducts.



Please make sure you double check your order and make sure it's correct before processing payment. Changes CAN NOT be made once payment has been processed.

Are my payment details secure?

We guarantee that every online purchase you make from our store is a secure transaction. Our site uses the strongest commercially available level of encryption, 128-bit Secure Socket Layers (SSL). This ensures that your transactions are secure and your information cannot be hijacked or redirected to anyone but us. Look for the padlock as you enter the checkout section of our site.

What payment methods do you accept?

We accept Visa, Mastercard, Paypal, and Afterpay.

 Visa Logo MasterCard Logo Paypal LogoAfterpay Logo

Returns + Exchanges

How long do I have to return my order?

30 days from the day of purchase.

Are there return fees?

Nope! Items can be returned using a pre-paid postal address.

What if it’s not what I wanted?

If your items aren’t what you expected, you’re entitled to a free exchange or return within 30 days of purchase.

What if I chose the wrong size?

If you chose the wrong size, we accept exchanges within 30 days. If you’re unsure of your size, make sure you’ve checked our size guide or contacted one of our lovely team members to help you out.

How do I return/exchange an item?

Please visit our page Returns & Exchanges for all details.

Shipping + Delivery

Will I be refunded my shipping costs if I return my items?

No, all shipping fees at the time of purchase are non-refundable.

However, there are no costs for the return or exchange of your items.

Do you ship internationally?

For all overseas customers please contact our head-office directly at sales@newbeginnings.com.au.

We are currently working on updating this to assist with all our international customers.

How long will it take for me to receive my order?

Please allow 5-7 business days for delivery, depending on your location within Australia.

March 2020 Update: Please note that New Beginnings purchases may currently incur slight delays in standard delivery times as we undertake further hygiene practices. We appreciate your patience and understanding.

What is the postage and handling fee?

Free shipping is offered for orders over $75. Orders below this incur a flat rate of $10.00 for domestic deliveries. 

For overseas customers please contact our head-office directly here.


When do I need a maternity bra?

The need for a maternity bra varies for each individual.

At New Beginnings we suggest purchasing a maternity bra as soon as you start to feel discomfort from your regular bra.

When do I need a maternity bra?

The need for a maternity bra varies for each individual.

At New Beginnings we suggest purchasing a maternity bra as soon as you start to feel discomfort from your regular bra.

How many bras do I need?

We stick to the 3 bra rule; practical and cost-effective. One to wear today, one in the wash, and one in the cupboard ready for tomorrow.

How do I determine my bra size?

Your maternity bra size is determined from your pre-pregnancy bra size. Our bras have been developed to grow with you, so selecting one size at the start of your pregnancy will ensure you don’t need to re-purchase throughout your journey.

Our plus + range, available only in the Diamond Bra, allows those with a fuller bust, yet smaller build to find comfort when developing throughout pregnancy.

How do I know if my bra fits correctly?

Cups: The cups should feel snug and supportive, moulding comfortably to your breast. There should be no bulge or gaping. 

Band: The band should fit firmly around the rib cage, without feeling too tight or rising as the back. This is why our bras have wid and adjustable bands to fit perfectly at all times. 

Straps: Your straps should not cut into your shoulders or drop-down. This is especially important for fuller cups or towards the end of your pregnancy, so you’re getting the support you need. 

No underwire: Studies have shown that underwire can be constrictive, possibly increasing the risk of breast tissue inflammation (i.e mastitis). Our bras have been developed with no underwire and soft seams instead, to provide support and comfort. 

Durability & Style: All of our bras are designed to be leaked on, vomited on, washed daily and all the fabulous things that come with breastfeeding! They are simple and practical whilst making you feel your beautiful self at all times!