model wearing Everyday Maternity Bra in black

model wearing Everyday Maternity Bra in white

model demonstrating Everyday Maternity Bra in black

model wearing Everyday Maternity Bra in white back view

4.8

Rated 4.8 out of 5 stars

87 Reviews

Everyday Maternity Bra

$35.00

$35.00 ~~$0.00~~

Tax included.

285 in stock

Size: S

S M L XL

Colour: Nude

The Total Support Everyday Maternity Bra is your go-to essential for every stage of pregnancy and breastfeeding. Designed with UGrow™ technology, super supportive cups and breathable double fabric, this sleek bra feels like a second skin.

UGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.

Benefits & Features

• UGrow™ Technology: Adapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.
• Super Supportive: Provides excellent support, a great choice for fuller chest.
• Breastfeeding-Friendly: Features one-handed drop-down cups for convenient nursing.
• Adjustable: Adjustable straps and removable padding offers the flexibility you need to customise your fit.
• Breathable: Keeps you cool and comfortable, ideal for both pregnancy and nursing.
• Comfortable & Safe: Wire-free with soft, seamless cups avoid pressure on breasts, helping to prevent milk ducts inflammation.

Experience the perfect blend of comfort and support with the Total Support Everyday Maternity Bra — your new best buddy for every twist and turn of motherhood.

New Beginnings Tip: Keep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.

Customer Review:
"Love these! Fit so perfect and are great for breastfeeding and work great when I have on my wearable pumps!"
- Cas via New Beginnings

Still need help?

Get in touch with us and send us an email.

FAQs

Do I need a maternity bra?

If you don't usually wear a bra, or your bras are uncomfortable (let's be real, what bras arent?), or has unwire - you should definitely look into getting a maternity bra! As your milk comes in and your body is changing you will find you're reaching for anything to provide more comfort and support. That's where a maternity bra comes in.

When should I get a maternity bra?

When you're pregnant your body is getting ready for bub to come into the world, which means that you will naturally start to produce milk. As this happens you will notice your boobs will start to change in size. As soon as you notice this change you're ready for a maternity bra - This is typically after your first trimester. Remember though, everybody's journey is different! Just because your mum or your friend started wearing a maternity bra at a certain time, does not mean you will be the exact same. Don't stress mama :) For when the time comes, you can shop our range of maternity bras here.

How do I know which maternity bra is right for me?

Finding the right maternity bra can be challenging. But don't fear, we've created this super simple maternity bra guide to help!

Why should I wear an underwire whilst breastfeeding?

Underwire in bras are not only uncomfortable, but they can be damaging while your body is producing milk. Adding unnecessary pressure to your boobs can lead to blocked milk ducts or mastitis which can be very painful. Now this question is a bit harder to answer - every single person is unique! To make it a little easier, here are our suggestions: Smaller busted mamas: We find a lot of our smaller busted mamas opt for our Diamond Breastfeeding Bra, Active Maternity Bra or Transition Maternity Bra. These are great options as they offer the support you need while being comfortable. Especially for those of you who don't usually wear a bra. Bigger busted mamas: Finding a maternity bra when you have a fuller bust can be so hard, let alone when you're pregnant. We find that the Diamond Breastfeeding Bra and the Everyday Maternity Bra are the best options. The Diamond Breastfeeding Bra is your more traditional bra style and cut, available in plus (+) sizing options as well. Our Everyday Maternity Bra offers a higher cut, which provides more support and coverage when needed.

What is UGrow™ Technology?

UGrow™ is the result of a collaborative effort with a Danish medical fabrics manufacturer, where prioritizing comfort and support was absolutely critical in crafting the perfect product. Our secret weapon is the unique fabric weave that makes these bras stand out. This means your bra will grow as you do, providing a supremely comfortable fit from pregnancy to breastfeeding and beyond.

Returns and Exchanges

To take some stress out of the process, we offer free returns & exchanges on all our bras! This way, you can try out any size, style or colour to find what works best for you. Visit our returns and exchanges page to begin the process. Just ensure all original tags are left on and they're in their original condition. Bras that have obviously been worn for an extended period of time, washed or purposely damaged can be not exchanged or returned. If you need to return or exchange simply send it back to us in the same package you received it in, with the below address attached. Ensure your order form has been completed and placed back in with your items. Tip: You can post your items back from a post box, however we recommend taking your returns & exchanges to a post office to receive a tracking number.

UGrow™

UGrow™ is a medical support technology designed to ensure that your bra is always the right fit.

UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.

Learn more

Customer Reviews for Everyday Maternity Bra

4.8

Rated 4.8 out of 5 stars

Based on 87 reviews

Total 5 star reviews: 68 Total 4 star reviews: 18 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0

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Melanie A.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
7 months ago
Good fit
I’m am usually a 12-14 C ordered a medium and it’s a perfect fit.
Was this helpful?
RENAE
I recommend this product
Rated 5 out of 5 stars
7 months ago
5 Stars
I’m bigger busted, but there was no issue with these bras. They were so comfortable with no bulkiness to them and wearing them to bed wasn’t as unpleasant as some other bras can be. I still wore them even when I stopped breastfeeding. The sizing was pretty much true to size, based on the sizing chart.
Was this helpful?
RENAE
I recommend this product
Rated 5 out of 5 stars
7 months ago
5 Stars
I’m bigger busted, but there was no issue with these bras. They were so comfortable with no bulkiness to them and wearing them to bed wasn’t as unpleasant as some other bras can be. I still wore them even when I stopped breastfeeding. The sizing was pretty much true to size, based on the sizing chart.
Was this helpful?
RENAE
I recommend this product
Rated 5 out of 5 stars
7 months ago
5 Stars
I’m bigger busted, but there was no issue with these bras. They were so comfortable with no bulkiness to them and wearing them to bed wasn’t as unpleasant as some other bras can be. I still wore them even when I stopped breastfeeding. The sizing was pretty much true to size, based on the sizing chart.
Was this helpful?
Tiana V.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
11 months ago
Love this bra
This is such a great bra!! It’s comfortable and fits well!
Was this helpful?

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