Pregnancy Products

Pregnancy products are designed with your changing body in mind, offering enhanced comfort, support, and functionality. Regular clothing may not provide the necessary flexibility or support as your body grows and changes during pregnancy.

Some essential pregnancy products include maternity bras, leggings, back support tubes and belts. These items help provide the support and comfort you need as your bump grows and your body changes. If you're unsure of how to choose the right maternity bra, visit our guide to navigating the six essential types of maternity bras to ensure the perfect fit for your individual needs. 

Many women begin using pregnancy products during the second trimester when they start to experience more noticeable changes in their body, though it’s never too early to start prioritising comfort and support. 

Absolutely! Many pregnancy products, such as maternity bras and leggings, are designed to be worn postpartum, offering continued support as your body transitions. If you are interested products to support your journey after pregnancy, explore our full range of New Beginnings postpartum products.

Listen to your body! Most mums-to-be find their regular bras start feeling a little snug around the first trimester as your ribcage expands and your breasts become more tender. That's your cue to explore our comfy maternity bras like the Everyday Maternity Bra or the supportive Active Maternity Bra. Getting the right support early on can make a big difference in your comfort.

Great question! Our Back Support Tube offers gentle, all-around compression and support for your growing bump and lower back. It's ideal for everyday wear and those early stages of pregnancy discomfort. The Back Support Belt, on the other hand, provides more targeted and firm support to your lower back and abdominal area. It's a fantastic option if you're experiencing more significant back pain and need that extra bit of stability.