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UGrow™ Technology: Always the right fit

The journey of motherhood is a remarkable one, marked by countless changes and adjustments. From the precious months of pregnancy to the fulfilling stages of breastfeeding, a mother's body undergoes a series of transformations. Recognizing the need for adaptable and supportive solutions, New Beginnings™ introduces a revolutionary innovation: UGrow™ technology.

 UGrow™ technology is not just a concept; it's a commitment to providing mums with the comfort and support they deserve. Designed with a deep understanding of the evolving needs of mums, UGrow™ technology ensures that maternity bras and nursing bras are always the right fit throughout every stage of pregnancy and breastfeeding.

What is UGrow Technology?

UGrow is a medical support technology designed to ensure that your bra is always the right fit, providing total comfort, and adaptability. Your breasts can vary in size before and after feeding, making a fixed cup size less than ideal. UGrow is always the right fit, maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.

How does UGrow help me?

UGrow™ is the result of a collaborative effort with a Danish medical fabrics manufacturer, where prioritising comfort and support was absolutely critical in crafting the perfect maternity bra collection. Our secret weapon is the unique fabric weave that makes these bras stand out. This means your bra will grow as you do, ensuring the right fit always from pregnancy to breastfeeding and beyond.

UGrow™ is all about understanding the changes your body and breasts go through. During breastfeeding, your breasts fill up with milk and empty out regularly, so it's completely normal for breasts to change sizes and for one breast to be bigger than the other. Every woman's journey is unique. UGrow™ embraces this natural variation and grows with you throughout your pregnancy and breastfeeding journey.

Benefits of UGrow Bras

UGrow™ Technology revolutionises the maternity and nursing bra experience by ensuring that bras are consistently the perfect fit for mothers. Developed through a collaboration with a Danish medical fabrics manufacturer, UGrow™ adapts to the natural changes in breast size during and after feeding, prioritising comfort and support. The unique fabric weave, coupled with expandable side panels, adjustable straps, and up to six hooks, allows the bras to grow with you throughout your pregnancy and breastfeeding journey. Crafted from cotton and microfiber fabrics, these bras provide all-day comfort and actively promote healthy tissue development, reducing the risk of mastitis. Choose UGrow™ technology for lasting comfort and support throughout your pregnancy and breastfeeding journey.

When to buy a Maternity Bra or Nursing Bra?

Start using a maternity bra early in your pregnancy, ideally during the first trimester, to ensure comfort and support throughout the changing phases. Opt for bras featuring UGrow™ technology for the best fit and maintain at least three for rotation and hygiene. Maternity bras are essential for your well-being and your baby's health. Here's when to start using them:

Early Pregnancy (1-3 months): Transition to maternity bras as soon as you discover your pregnancy to accommodate breast changes. Look for soft, natural materials for comfort, especially for sleeping. Discover our Pregnancy Crop Top Bra 

3+ Months Pregnant: Maternity bras are crucial as breast growth continues. Avoid underwires to prevent constriction and ensure optimal milk flow for breastfeeding. Discover our Everyday Maternity Bra

6+ Months Pregnant: Prioritize well-fitting maternity bras with wide straps to alleviate back pain and soft, supportive cups for comfort as your body changes. Discover our Easyfeeding Maternity Bra

8-9 Months Pregnant: In late pregnancy, opt for maternity bras with innovative features like UGrow™ technology for a perfect fit and optimum support. Discover our Diamond Maternity Bra

After Giving Birth: Postpartum, continue using a well-fitting maternity bra to accommodate breast size changes during breastfeeding and reduce tissue stretching for long-term breast health.

How many maternity bras do I need?

The number of maternity bras you need can vary from person to person and depends on your individual preferences and circumstances. However, here's a general guideline to help you determine how many maternity bras you might need:

At Least 3 Maternity Bras: It's a good rule of thumb to have at least three maternity bras in your wardrobe. This allows you to rotate them, ensuring that they stay clean and maintain their elasticity. Having multiple bras means you'll always have a fresh, comfortable option to wear.

A Combination of Styles: Consider having a mix of different styles to cover various needs. You might want a few everyday maternity bras for regular activities, one or two sleep bras for nighttime comfort, and a nursing bra or two for breastfeeding if you plan to breastfeed. Different styles serve different purposes, so having a variety can be helpful. Discover our Maternity and Nursing bra collection

Keep One for Special Occasions: If you have special occasions or events during your pregnancy, consider having one maternity bra that's a bit more stylish and suitable for dressing up. This can help you feel more confident and comfortable during special moments. Discover our stylish and comfortable Diamond Maternity Bra

Consider Laundry Frequency: How often you do laundry can also influence how many maternity bras you need. If you do laundry frequently, you may be able to get by with fewer bras. However, having a few extra can be especially useful during hectic days or when laundry schedules become irregular.

Postpartum Needs: After giving birth, your breast size and needs may change again. It's a good idea to have a couple of postpartum bras that are suitable for nursing. These bras should be comfortable and provide easy access for breastfeeding. Discover our Easyfeeding Maternity Bra

 In summary, having at least three maternity bras is a practical starting point, but you may find it beneficial to have more, depending on your lifestyle, laundry habits, and specific needs. Ultimately, the goal is to ensure you always have a clean, comfortable, and well-fitting maternity bra to support you during your pregnancy and postpartum journey.

In Conclusion

In conclusion, UGrow™ technology is not just a concept but a dedicated commitment to providing mothers with the comfort and support they need throughout pregnancy and breastfeeding. Developed in collaboration with a Danish medical fabrics manufacturer, UGrow™ ensures a perfect fit, adapting to the natural changes in breast size. This innovative technology, with its unique fabric weave and thoughtful design, revolutionizes the maternity and nursing bra experience, offering lasting comfort and support. From early pregnancy to postpartum, UGrow™ is the ideal choice for mothers seeking bras that evolve with them, providing a comfortable and secure fit at every stage of their journey.